Website design for jewellery brands
Convert visitors into customers with an optimised website, designed and developed to support long-term growth
Why you need a website for your fashion brand
Your website needs to look and feel professional to use. It is often one of the first interactions your customers have with your brand, so getting this right will help improve on-site conversions.
For you brand to grow online, it needs to drive organic traffic from people considering and ready to purchase/enquire about pieces.
Our approach to website design and development ensures your business is fully optimised for SEO, as well as emerging AI search. From to design to development, we build websites that look and work beautifully, helping support your long-term growth in the jewellery market.
What makes a high-performing fashion website
There are many important factors that we take into account when designing and creating your website.
clear product imagery
High-quality visuals and detailed product descriptions are essential for helping customers confidently purchase jewellery online.
Mobile-first design
Optimising user experience for mobile devices is essential as your potential customers will navigate your site on their phone or tablet.
Easy to use
Whether you want sales or enquiries, the website needs to be easy to use. Customers need to checkout from you frictionless.
Fast loading speed
Customers, and even AI, won’t wait for a slow-loading website – meaning you lose revenue and users bounce more often.
Solid SEO
We cover Search Engine Optimisation (SEO) to improve your brand’s organic presence, including technical, on-page and off-page.
Tailored backend
We design the website’s backend so that it works for you. You’ll be able to make edits easily with an easy-to-use CMS and documentation.
How we create your website
We work closely with you to produce a website that you are happy with, as well as your customers.
This is our Website design framework:
STEP 1:
Understand your audience and conversion goals
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We first sit down with you to discuss what you need out of your website, as well as your customer’s needs.
Once we know this, we can put together a plan on how we’ll approach the design and development of your website.
Create design concepts with your branding
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After agreeing on the direction, we create design concepts for how the website will look aesthetically across all pages.
We will present and get feedback from you on the concepts to establish how the finished product will look.
STEP 2:
STEP 3:
Build a high-performing website from front-end to backend
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After the designing process, we’ll get to work creating the website.
The work included here not only includes building the pages, but building the website backend to work with your brand’s needs. We also include proper documentation on how to use and make edits yourself.
Configure all technical foundations
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To finish off this process, we then make sure all technical elements of the website are in good working order.
We set up data analytics tools and ensure everything is working as expected.
STEP 4:
STEP 5:
Handover your finished website
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After we’ve done our last checks and you’re pleased with the project, we’ll hand over full access so you can start generating sales.
Why jewellery brands use our website design services
We design websites specifically for jewellery customers
We specialise in the jewellery industry, meaning every website we design is built around how customers discover, browse and buy jewellery.
Your website is custom made
What we create for our clients are unique and focus on providing a pleasant user experience, for both customers and yourself navigating the backend.
We’re your flexible growth partner
We build websites to grow alongside you, in both functionality and organic traffic. We provide your brand with its own fully-owned asset that helps you get seen and generate purchases.
FAQs
How do you build websites?
We prefer to build e-commerce websites on Shopify because of its versatility and selling performance compared to other solutions.
We do also build websites using WordPress if your website doesn’t rely heavily on e-commerce.
We do prefer to build websites as a custom product to provide your brand with as much useability and functionality as possible.
However, if specified, we can build websites on CMSs like Shopify and WordPress if you prefer.
Will my website be SEO optimised?
When creating your website’s estimate, we will include basic SEO optimisations as standard in it’s development. We advise this is kept on for organic search purposes, but can be taken off if requested.
As organic growth partners, we like to lay the foundations to build great SEO off of through a monthly retainer. Investing here is where you’ll really begin to see a positive difference in organic traffic
How long does a jewellery website take to build?
Time taken varies hugely on the scale of the website’s design and coding. Doing this from the ground up can take between 1-2 months, but this is dependent on lead times and assets being sourced from your brand, etc.
We take all these factors into account when sending you an estimate for the work required.
Can you redesign my existing jewellery website?
Of course, we can redesign existing websites and update the functionalities of them to better suit you and your customers.
Do you design websites for fashion brands too?
Yes, we also specialise in the fashion industry and create websites for these brands.